Why did it take us so long to make our way to The Brew in Albuquerque? As soon as we walk in, it’s like stepping into an old friend’s house to catch up over a cup of coffee. It has plush chairs to relax and read in, a divider that separates the busy bees from the leisure crowd and an outdoor patio with games, like giant Jenga and corn hole. It’s the kind of place that makes you feel at home, like you’re at your best friend’s house who’s just as much your family as your real one.
Ah, family. A lot of emotions are tied to that word for many people.
As Michael J. Fox said, “Family isn’t an important thing, it’s everything.”
And that’s exactly what The Brew encompasses. Even before it opened on October 1, 2013, the owners, Juan and David Certain, grew up on their grandfather Joaquin’s coffee farm in Piendamó, Colombia. The farm, which has been in the family since the 1960s, started off as a hacienda which was named after their grandfather’s daughter, hence the name Villa Myriam.
While the brothers spent their time on the farm, they learned all the fundamentals of coffee starting with handpicking each cherry at its supreme time, which really makes all the difference in good or bad coffee. Soon, they wanted to bring their family’s coffee to Albuquerque to continue the legacy that their grandfather started over 50 years ago.
The tradition of family is carried out in everything that The Brew offers and you can see how proud they are of their family and their business. In the wake of their third anniversary, The Brew has managed to can their nitro cold brew and nitro tea and sell them in the local Whole Foods and restaurants in Albuquerque.
However, it doesn’t stop there – their nitro brew and tea is international, too. You can find their cans in healthy vending machines in Hong Kong! Yes, that Hong Kong! Pretty, pretty impressive for little ‘ol Albuquerque, if you ask us. But, you can tell that even though this is an accomplishment to be proud of, they are still very humble and want to continue to focus on making the best cup of coffee to the people of Albuquerque.
Instead of being boastful or showy, their pride is found subtly throughout the shop, like their bags of coffee that remind you that each bean is grown on their grandfather’s sustainable farm in Columbia and the re-purposed burlap bags that can be found as part of the decoration throughout the shop. And we can’t forget the coffee which you can tell is meticulously roasted until perfection. The lattes that we had were no exception and went perfectly with the overcast, late September morning when we visited. Don’t be shy in trying one of their specialty drinks, either. The handmade syrups are made locally by Joliesse Chocolate (she has some of the best chocolate you’ll ever eat) and brings a great flavor to the popular red chile mocha.
The coffee is truly made with love starting at the farm, then all the way to when the barista is handcrafting your drink. When you take a sip of their coffee, you feel like you’re a part of something so much bigger than just a coffee shop. You know you’re supporting a local business with family roots. It’s one thing to know who the coffee farmers are that you get your green beans from, but it’s an entirely different story when it comes from your family’s very own farm that you grew up on.
If you can’t already tell, family is huge for us. Not because family knows all your imperfections, but still loves you anyways (although that’s awesome). But because the one thing that each generation wants to do is leave a legacy and make their ancestors and future children proud of the things they’ve accomplished in this world. The Certain brothers are keeping that legacy alive for their own family and continue to strengthen the roots started by their grandfather. That’s what makes The Brew a special place to us and many others.
So, if you want to celebrate with The Brew, be sure to come by on October 1st for their third anniversary! Their specialty drinks will be $3 (get yourself a red chile mocha), they’ll have raffles from amazing local businesses and you could possibly win free coffee for a year from Villa Myriam. But, the party doesn’t stop there – live music, free mini donuts from Rebel Donut, face painting for kids, get tatted with some henna tattoos and grab some food from Europa Roaming Kitchen food truck. The best part of it all (which really goes to show how much The Brew cares about people and the community) is that all proceeds for the day will go to two non-profits – “There’s A Better Way” and People’s Anti-Cruelty Association (PACA). We encourage you to check out both non-profits. “There’s A Better Way” is the city of Albuquerque’s answer to helping combat panhandlers and give them a chance to change their life and feel empowered (watch the video here). PACA is the oldest no-kill animal rescue group in New Mexico. They rescue cats and dogs, then provide them with any medical attention needed and keep them in a safe, foster home until they find the perfect forever home for the pet.
Community is important for so many reasons and when businesses get behind the community, a strange thing occurs where the business realizes that the community is actually behind the business. We encourage anybody who can come out and celebrate with The Brew because they’re doing wonderful things that should be recognized. Although, it isn’t to look better – it’s to start a sense of family among the people you live with in this city, the people you share this world with. We could all spread a little more love and light in the world, right?
As we sit here typing our newest post, we can’t help but think it’s a wonderful life to enjoy a cup of coffee each day and we love what The Brew is bringing to the city of Albuquerque. Which leads us to the question we asked in our first sentence: why did it take us so long to make our way to The Brew? We don’t know, but we can tell you this: we have to keep up because they’re doing great things and making delicious, handcrafted single-sourced coffee. We love that they understand the importance of family and community going hand-in-hand from “our farm to your cup.” Cheers to you, The Brew!
Wanna grab some coffee?
If you find yourself at The Brew, we’d love to see what your favorite coffee is, so feel free to use the hashtag #dailycoffeerun on Instagram and follow us for more coffee adventures! As usual, we love connecting with fellow coffee friends (THANK YOU FOR YOUR SUPPORT) and want to hear your suggestions! Write us here or follow us on our Instagram or Twitter!